Introducing

360 powered by EM Cricket Equipment

AB de Villiers has partnered with EM to create an extensive range of high-quality cricket equipment, including bats, pads, gloves and bags, for all ages. Products are available online and in leading sports shops across India and South Africa.

Shop the 360 cricket range in IndiaShop the 360 cricket range in South Africa
  • Unmatched performance
  • Explosive power
  • Flawless balance
AB de Villiers playing a cricket shot
The 360 Cricket Collection

Why Players Choose 360 Bats

Grade-A English Willow

Hand-selected clefts with tight, even grains for consistent rebound and lasting performance.

Optimised Sweet Spot

Profile engineered for a forgiving middle and explosive hitting zone across formats.

Balanced Pick‑Up

Weight distribution tuned to feel lighter in hand without sacrificing power at impact.

Pro Finish Details

Pressed, knocked‑in, and sealed with a premium finish—ready for match day with minimal prep.

360 Elite Bats

360 Bats

The bat that started the 360 range. Timeless shape, generous middle, made to pick up like a dream.

Shop at EM Sports
360 Power

360 Power

Modern shape, T20 intent. Thick edges and a low sweet spot for clean, brutal exit speeds.

Shop at EM Sports
360 Pro Bat

360 Pro

Tour-spec, Grade 1 English willow. The blade AB trusts, tuned for precision balance and control.

Shop at EM Sports
“When your bat feels alive in your hands, every ball becomes a scoring opportunity.”
— AB de Villiers